Jangro Unveils a Spotless New Look at the London Cleaning Show

Jangro, the UK’s leading independent provider of janitorial and catering supplies, has revealed a brand-new identity—the company’s first major rebrand in over a decade. First unveiled at the London Cleaning Show last month, this bold move marks a new chapter for the business as it continues to significantly grow and expand across the UK and Europe.

After 12 years, this transformation marks a significant milestone in Jangro’s ambitious expansion strategy, strengthening its position as a pioneering force in the cleaning and hygiene sector. The new look retains Jangro’s visual identity while underscoring its commitment to sustainability and innovation.

To bring the vision to life, Jangro partnered with creative agency Cogent. The new brand identity introduces a bold and unique visual language, incorporating:

• ‘Starbursts’ and ‘pings’ of light, symbolising pristine cleanliness
• A ‘swoosh’ in packaging design, capturing the motion of cleaning
• A fresh organic green for the primary brand colour, replacing the traditional blue and red, reflecting Jangro’s dedication to sustainability.
• The colour palette has been carefully selected to align with Jangro’s values. Leading with a fresh, organic green, the branding subtly communicates the company’s environmental awareness. Supporting tones draw from nature’s spectrum—delivering a look that’s both dynamic and grounded.

Jangro debuted the redesign branding exclusivity at The London Cleaning Show, where the company also showcased a repurposed Airstream as its exhibition stand, further demonstrating its commitment to sustainability.

Joanne Gilliard, CEO of Jangro, explained the thinking behind the transformation:

“Our brand is more than just a logo or a colour palette – it’s how we show who we are and what we stand for. At Jangro, we pride ourselves on being at the forefront of innovation in the cleaning and hygiene industry. This year, we wanted to make a bold statement with our branding – one that reflects our progressive approach and deep-rooted commitment to sustainability. Our new identity embodies these values perfectly. Cogent has done an incredible job, and we’re excited for the industry to experience the new Jangro look at the Cleaning Show.”

Jangro’s brief to Cogent was driven by a clear objective: to stand out from competitors and reinforce its reputation as the most progressive cleaning, hygiene and catering supply group across the UK and Europe.

Customers will have already seen Jangro’s new branding – including the new signature green and luminous pings of light – rolled across all products, packaging, and marketing materials. For those of you who haven’t seen it, you can take a look in this brand-new cleaning and hygiene catalogue, which you can view here.